Peer Landscaping transforms outdoor spaces in Fort Myers, with inspired design, expert installation and year-round care.

Prospect × Peer Landscaping

S U C C E S S S T O R Y

Overview

Peer Landscaping came to Prospect looking to elevate their brand, raise their perceived value, and break free from the “mow-and-blow” category holding them back. Prospect executed a full premium rebrand - including a new logo, vehicle wraps, uniforms, graphics, and all visual assets - giving them a modern, high-value presence. Backed by this new identity, Peer Landscaping hired a dedicated landscape designer and shifted toward high-end, design-focused projects, positioning themselves as specialists and attracting higher-quality clients. With a stronger brand and a more niche offering, they were able to quadruple their prices, boost profit margins, reinvest into sales development, and, through Prospect’s Sales Training, confidently sell larger jobs at higher prices, unlocking their next level of growth.

The Challenge

• Prior to working with us, Peer Landscaping was facing:

• Low brand perception — their Vistaprint “clip-art” logo made them look like every other mow-and-blow company, limiting their ability to charge premium prices or stand out in the market.

• Pricing capped at commodity levels — without strong branding or a niche service identity, they were stuck competing on price and couldn’t justify higher rates.

• Lack of differentiation from competitors — they blended into the saturated landscaping market with no clear value proposition, specialty, or premium positioning.

• Limited service depth and no design capability — they didn’t have a landscape designer, which restricted them from pursuing larger, high-margin projects that required creative or technical expertise.

Prospect’s Approach

1. Executed a complete branding overhaul
We upgraded Peer Landscaping’s identity from a basic clip-art logo to a premium brand system, including a new logo, color palette, vehicle wraps, uniforms, hats, graphics, business cards, and all assets needed to instantly elevate perceived value.

2. Built a premium visual presence across all touch-points
Every customer-facing element was redesigned to communicate professionalism and trust, helping the company stand out in a crowded market and attract higher-quality clients.

3. Strengthened their service offering by adding design capability
We guided the decision to hire a full-time landscape designer, allowing Peer Landscaping to specialize in high-end, design-focused projects instead of competing in general lawn maintenance.

4. Positioned the company as a niche, high-value provider
With the new brand and upgraded services, we repositioned them away from “mow and blow” competitors and into the premium landscape design/build category.

5. Trained their team in advanced sales systems
Through Prospect’s Sales Training, we equipped their team to confidently sell bigger projects, justify higher pricing, and close premium clients consistently.

The demand was already there. The brand had to unlock it.

The Results

Because of the work, Peer Landscaping achieved:

  • Pricing increased by 4x - the upgraded brand, professional appearance, and specialized design services allowed the company to command premium pricing in every category.

  • Massively improved profit margins — shifting from commodity services to high-end design/build work drastically increased profitability and created consistent surplus cash.

  • Higher-quality clients and larger projects — with a premium brand and a dedicated designer, they began attracting clients seeking creative, custom landscaping instead of low-ticket maintenance work.

Peer Landscaping evolved from a basic “mow-and-blow” service into a premium, design-driven brand with real pricing power and the confidence to win high-margin projects.

The Bottom Line

Peer Landscaping shows that pairing a premium brand with a focused service and strong sales systems unlocks pricing power, profit, and scalable growth.

Before Prospect

• Avg Job: $2,500
• Costs: $1,500
• Gross Profit: $1,000
• Margin: 40%
• Jobs Needed for $100k GP: 100
• Owner: Overwhelmed, competing on price, no cash for growth, low-quality clients.

After Prospect

• Avg Job: $10,000
• Costs: $1,650
• Gross Profit: $8,350
• Margin: 83.5%
• Jobs Needed for $100k GP: 12
• Owner: Premium clients, big jobs, pricing power, huge margins, time freedom & cash for growth.