Minnicks Construction is your trusted partner for concrete work and demolition projects. With years of experience, we deliver quality, efficiency, and safety on every job.
Prospect × Minnicks Construction
S U C C E S S S T O R Y
Overview
Minnicks Construction had a strong reputation but no consistent marketing, no predictable lead flow, and no real online presence. Prospect stepped in to build their brand authority, implement a full marketing engine, and generate reliable, high-quality construction leads every week.
The Challenge
• Leads depended almost entirely on referrals
• Weak online presence and inconsistent posting
• Poor SEO and low visibility in local search
• No paid ads or demand-generation systems
• High competition with similar messaging
• Unpredictable revenue and workload
Prospect’s Approach
1. Full Social Media Management
Consistent posting showcasing projects, updates, testimonials, and brand-building content.
2. SEO Optimization
Improved site structure, keywords, and service pages for high-value searches.
3. Google Business Profile Revamp
Weekly posts, new photos, updated info, and category optimization to rise in Maps.
4. Targeted Facebook Ads
Retargeting, project galleries, and lead-form campaigns to produce steady inquiries.
5. Unified Brand Presence
Professional, consistent branding across all platforms to boost trust.
6. Installed a Repeatable Marketing Engine
A system that produces predictable leads instead of waiting for referrals.
Minnicks turned referrals into a predictable pipeline and a consistently growing brand.
The Results
• Weekly inbound leads
• Higher local visibility on Google + social
• Better-qualified prospects already warmed up
• Stronger brand authority and trust
• Increased project volume through paid ads and SEO
• A predictable pipeline instead of feast-or-famine cycles.
Minnicks shifted from referral-dependent growth to a predictable, high-demand construction brand with consistent leads, stronger authority, and scalable operations.
The Bottom Line
When contractors stop relying on referrals and start operating with a real marketing engine, everything changes — demand becomes predictable, pricing power rises, and the business grows with confidence.
Before Prospect
• Leads: 3–5/mo
• Sources: 80–90% referrals
• Close Rate: 30–40%
• Jobs: 1–2/mo
• Avg Project: ~$10k
• Problems: inconsistent demand, high competition, zero scalability, owner stress
After Prospect
• Leads: 15–30+/mo
• Sources: FB ads, SEO, Google Maps, social, referrals
• Close Rate: 35–45%
• Jobs: 5–10/mo
• Avg Project: ~$10k (but 3–5x more volume)
• New Reality: predictable revenue, brand authority, stable pipeline, scalable growth.