Minnicks Construction is your trusted partner for concrete work and demolition projects. With years of experience, we deliver quality, efficiency, and safety on every job.

Prospect × Minnicks Construction

S U C C E S S S T O R Y

Overview

Minnicks Construction had a strong reputation but no consistent marketing, no predictable lead flow, and no real online presence. Prospect stepped in to build their brand authority, implement a full marketing engine, and generate reliable, high-quality construction leads every week.

The Challenge

• Leads depended almost entirely on referrals

• Weak online presence and inconsistent posting

• Poor SEO and low visibility in local search

• No paid ads or demand-generation systems

• High competition with similar messaging

• Unpredictable revenue and workload

Prospect’s Approach

1. Full Social Media Management
Consistent posting showcasing projects, updates, testimonials, and brand-building content.

2. SEO Optimization
Improved site structure, keywords, and service pages for high-value searches.

3. Google Business Profile Revamp
Weekly posts, new photos, updated info, and category optimization to rise in Maps.

4. Targeted Facebook Ads
Retargeting, project galleries, and lead-form campaigns to produce steady inquiries.

5. Unified Brand Presence
Professional, consistent branding across all platforms to boost trust.

6. Installed a Repeatable Marketing Engine
A system that produces predictable leads instead of waiting for referrals.

Minnicks turned referrals into a predictable pipeline and a consistently growing brand.

The Results

• Weekly inbound leads

• Higher local visibility on Google + social

• Better-qualified prospects already warmed up

• Stronger brand authority and trust

• Increased project volume through paid ads and SEO

• A predictable pipeline instead of feast-or-famine cycles.

Minnicks shifted from referral-dependent growth to a predictable, high-demand construction brand with consistent leads, stronger authority, and scalable operations.

The Bottom Line

When contractors stop relying on referrals and start operating with a real marketing engine, everything changes — demand becomes predictable, pricing power rises, and the business grows with confidence.

Before Prospect

• Leads: 3–5/mo
• Sources: 80–90% referrals
• Close Rate: 30–40%
• Jobs: 1–2/mo
• Avg Project: ~$10k
• Problems: inconsistent demand, high competition, zero scalability, owner stress

After Prospect

• Leads: 15–30+/mo
• Sources: FB ads, SEO, Google Maps, social, referrals
• Close Rate: 35–45%
• Jobs: 5–10/mo
• Avg Project: ~$10k (but 3–5x more volume)
• New Reality: predictable revenue, brand authority, stable pipeline, scalable growth.