Watters Garden Center has a romantic notion that gardeners like to be inspired, not only by the plants and the beauty they grow, but also by the experiences they have while shopping at the garden center.
Prospect × Watters Garden Center
S U C C E S S S T O R Y
Overview
Watters Garden spent 12 months stuck with an agency that failed to launch their Shopify store, never activated Klaviyo automations, and left their digital presence outdated and ineffective. Prospect stepped in, added two full-time VAs, built and launched the entire Shopify store in 30 days, fully set up Klaviyo flows, upgraded their brand presence, and created a new online revenue stream through seasonal pre-orders. Today, their entire e-commerce operation runs smoothly without the owner lifting a finger.
The Challenge
• 12 months of delays and zero execution from previous agency
• Shopify store incomplete: no products, collections, checkout, or structure
• Klaviyo at 0%: no automations, no follow-ups, no email revenue
• Owner overwhelmed running in-store ops + trying to build online
• Seasonal slow months with weak or negative cash flow
• Outdated online presence creating low professionalism and minimal trust
Prospect’s Approach
1. Inserted Two Full-Time VAs
Trained in e-commerce, inventory, automations, and customer experience.
2. Built & Launched Shopify in 30 Days
Products uploaded, descriptions written, collections organized, checkout optimized, brand visuals implemented.
3. Installed Full Klaviyo Automation
Welcome flows, abandoned cart, post-purchase, campaigns, segmentation, and revenue-driving sequences.
4. Upgraded the Online Presence
Professional tone, consistent posting, updated visuals, polished communication.
5. Built Seasonal Online Pre-Order System
Created a new revenue stream during slow months.
6. Created a Fully Managed E-Commerce Operation
Prospect-trained VAs now handle: product uploads, store management, customer support, email campaigns, order coordination, inventory updates.
A complete upgrade in brand, service, and sales turned the business into a high-margin operation.
The Results
• Shopify store 100% completed and live in 30 days
• Klaviyo automations fully active and generating passive revenue
• Two full-time VAs running the entire digital operation
• Dramatically improved professionalism and brand presence
• Successful seasonal pre-orders creating strong off-season cash flow
• Owner regained time, focus, and energy
• Online + in-store synergy driving higher total revenue
A fully automated, modern e-commerce system now generates consistent revenue year-round, without the owner managing any of it.
The Bottom Line
The right systems turned Watters Garden from stuck to scalable — a fully automated revenue engine replacing backend headaches.
Before Prospect
• Online Operation: 0% complete
• Klaviyo: 0 automations
• Staffing: Owner doing everything manually
• Cash Flow in Slow Months: low or negative
• Brand: outdated, inconsistent
• Owner Reality: overwhelmed and stalled
After Prospect
• Online Operation: 100% live and stocked
• Klaviyo: full automation flows producing passive revenue
• Staffing: 2 full-time Prospect-trained VAs
• Cash Flow in Slow Months: strong with online pre-orders
• Brand: professional, premium, polished
• Owner Reality: free, focused, energized