All Around Water Services delivers clean, safe, great-tasting water to homes across Southwest Florida with expert filtration, softening, and purification solutions tailored to local water needs.

Prospect × All Around Water Services

S U C C E S S S T O R Y

Overview

All Around Water Services came to Prospect looking like every other low-priced water treatment company. Their clip-art logo, generic services, and price-based positioning kept them trapped in commodity mode. Prospect rebuilt their entire brand, upgraded their sales systems, and transformed their customer experience to position them as a premium, high-margin provider.

The Challenge

• Low perceived value due to basic branding

• Forced into bottom-of-market pricing

• Generic service offering with no differentiation

• Sales friction from yes/no decisions and no financing

• Multiple crews, high overhead, inconsistent customer experience

Prospect’s Approach

1. Rebuilt the Brand From Scratch
New logo, premium visuals, wraps, uniforms, print collateral, full brand system.

2. Elevated Customer Experience
Pre-appointment calls, drink offer, polished communication, memorable touch-points.

3. Installed Premium Sales Systems
• In-house financing
• iPad A/B/C option presentation
• Upsells and packaged solutions
• Clear value-based pricing

4. Upgraded Their Service Offering
Positioned to sell higher-quality and higher-value water treatment systems.

5. Reduced Operational Overhead
Higher margins allowed them to cut crews and increase profit per job.

6. Delivered Prospect Sales Training
Confidence, objection handling, and consistent high-ticket closing.

A complete upgrade in brand, service, and sales turned the business into a high-margin operation.

The Results

• 2X pricing power

• Massive margin expansion

• Higher-quality customers saying yes more often

• More predictable cash flow through financing

• A premium, trusted brand that stands out instantly

• Fewer crews + less overhead = more profit

The Biggest Victory: Transforming from a low-priced commodity to a premium brand customers choose confidently.

The Bottom Line

Upgrading their brand and sales systems unlocked premium pricing, higher margins, and a scalable business. Prospect transformed their entire economics.

Before Prospect

• Avg Ticket: $1,500
• Costs: $850
• Gross Profit: $650
• Margin: 43%
• Jobs Needed for $100k GP: 150+
• Operations: Many crews, high stress, price-shopped customers

After Prospect

• Avg Ticket: $3,500
• Costs: $950
• Gross Profit: $2,550
• Margin: 73%
• Jobs Needed for $100k GP: 40
• Operations: Fewer crews, premium clients, high cash flow, scalable operations