The 1923 Trading Co. designs and creates unique, high-quality, Florida-inspired goods for your home and personal style - with a focus on handmade mixed-media wood impressions.
Prospect × 1923 Trading Co.
S U C C E S S S T O R Y
Overview
Prospect partnered with 1923 Trading Co. to build a premium brand from the ground up, complete identity, product direction, website, and pricing strategy. The goal was bold: create a high-end art brand capable of selling exclusive pieces at significantly higher price points. The biggest breakthrough came not just from design or strategy, but from breaking limiting beliefs about value.
The Challenge
1923 Trading Co. needed a brand that could confidently enter the premium art market and command higher prices. Their challenge was clear:
• How do we price artwork at a true premium level?
• How do we free up time while increasing revenue?
• How do we attract serious buyers willing to pay more?
• How do we build a brand that reflects craftsmanship, exclusivity, and heritage?
Prospect’s Approach
1. Built a High-End Brand Identity
We crafted a complete identity system: logo, typography, color palette, visual language - designed to position 1923 as a premium, collector-focused art brand.
2. Designed a Gallery-Style Website
We created a bold, brand-focused site with a clean layout that showcases multiple products, giving the brand a modern, elevated edge while carrying the nostalgic, vintage emotion at the heart of 1923.
3. Established a Premium Product Strategy
Instead of mass-market offerings, we guided them toward large, exclusive 1-of-1 pieces, each handcrafted and created as a standalone work of art.
4. Elevated Pricing by 5X
Using scarcity, storytelling, and positioning, we confidently set the new line at five times higher pricing, aligned with luxury art markets.
5. Broke the Mindset Barriers
The most important shift was mental: replacing fear of high pricing with confidence, clarity, and belief in the value of their craft.
Premium pricing was always possible. The mindset had to shift.
The Results
The transformation was immediate and powerful:
• Exclusive 1-of-1 pieces successfully sold at 5X higher prices
• Scarcity and premium design increased perceived value
• The website attracted higher-quality, higher-paying buyers
• Revenue increased while gaining more time back
• A brand that feels, looks, and performs like a high-end art studio
The biggest victory: overcoming limiting beliefs and stepping into a premium market.
The Bottom Line
The mindset shifted so the brand could step confidently into the premium market.
Before Prospect
• Avg Piece: $850
• Costs: $100 + Time (3hrs)
• Gross Profit: $750
• Margin: 88.2%
• Pieces Sold for 10k/month: 12 + Time (36hrs)
• Owner: Time-crunched, not enough time to focus on other projects and products, offering non-exclusive designs, more physical production time spent, market position was mid-level.
After Prospect
• Avg Piece: $4200
• Costs: $100 + Time (3hrs)
• Gross Profit: $4100
• Margin: 97.6%
• Pieces Sold for 10k/month: 3 + Time (9hrs)
• Owner: More time back, less physical production allowing time for other projects and products, exclusive designs now offered, market positioned towards higher-end collectors.